Project U is a campaign to enforce teenagers to follow their dreams and stay committed.
In Asia, most Asian parents have a firm mind set to force their children to be something that they wanted, something that already have an answer for their future, like becoming a lawyers, doctors and engineers.
Project U is here to help the teens to be more inspired and motivated with the existing hardworking people that has reached their dreams.
Project U consist of a poster set and with matching interactive publications. In each publication, there are people with different and successful professions. These people has a past that they need to overcome to be what they are today and this stories will help to inspire teens to stay strong and keep staying motivated.
The publications uses a turkish fold technique to make them more interactive
Project U posters, showing that if you work hard, you'll be successfull in anything you do.